Using the lens of common sense and the plan to prosper methodology, I turn possibilities into opportunities.

Guiding Principles

How i Work with you

Wealth management relationships can be complex and varied. I prioritize building strong, lasting connections with each individual client. I start by listening to your unique goals and needs. Then, we work together to create a personalized strategy.

The Importance of the Duty to Act in the Client’s Best Interest

Many investors assume all financial advisors have a duty to act in their best interests, yet that is not necessarily true. Regulations only require most advisors to ensure that the investments they recommend are suitable for their clients. As a CFP® professional, I am required to maintain a higher standard and adhere to The Principles of the Code of Ethics:

  • Duty of Loyalty to the Client
  • Integrity
  • Fairness
  • Confidentiality
  • Objectivity
  • Competence
  • Diligence
  • Professionalism

Brett discussing priorities & goals with clients.

THE IMPORTANCE OF ASSET ALLOCATION

According to a landmark study of the returns of 91 large pension plans by Brinson, Singer and Beebower, asset allocation is underscored as the principle driver of long-term portfolio performance. The study demonstrated that, on average, more than 90% of the variability in portfolio returns can be attributed to asset allocation policy.

The Importance of Diversification

The Callan Periodic Table of Investment Returns conveys the strong case for diversification across asset classes, capitalizations, and geographies.

The Importance of Tempering Emotions

While the variability of the market are largely unpredictable, their effects on investor behaviour can be observed.